Beat the beach bleach: Protecting your colored hair this summer

When fashion runways are dominated by exciting pop of colors and everyone’s skin starts getting that sun-kissed shade, it means summer has arrived. Vibrant hues have always been associated with summer for good reason. Aside from reflecting the sun’s rays for a much cooler temperature, wearing clothes in bright colors can also help in lifting one’s mood. However, while everyone is getting on the lighter side of the color wheel, your hair might just be going the opposite direction. The excessive sun exposure and activities associated with summer may cause your hair color to fade. Below are some of the ways to keep your hair color vibrant this summer.

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 Color your hair before summer begins. It takes a week for the hair to fully absorb hair dye. To avoid wasting your color treatment, steer clear of any swimming activities for a week to keep chlorine away from your newly treated hair.  

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Shower with regular tap water before taking a dip in the pool. Doing so will lessen the chlorinated water absorbed by the hair.  

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Get some SPF not only on your skin, but also your hair. There are now a host of leave-in conditioners that with SPF to protect your hair. However, the SPF content in hair products is much less than those for the skin. Add an extra layer of protection by wearing a hat or a swim cap when you can.  

Healthy summer hair is possible with regular haircare and using revolutionary hairstyling tools like iKonic’s Curling Wands. Learn more about proper hair maintenance for all seasons here.